Competitive Intelligence Service
Pages on your website most likely compete with hundreds, if not thousands, of other pages on other websites. You are constantly fighting to win customers seeking information about your industry, products, or services.
In order to develop and maintain an effective online marketing strategy, you must evaluate your website in relation to the websites of your competitors.
Competitive intelligence is the following
- A strategic tool that enables senior management to improve its competitiveness by identifying key driving forces and anticipate future market directions
- The process through which information from multiple sources is gathered, interpreted and communicated
- A support function for strategic decision-making, early warnings of opportunities, competitor assessments, and tracking and advice on effective implementation;
- A process which provides key insights into all levels of an organisation
- A proactive, opportunistic and forward looking approach
A successful business strategy requires awareness about the company’s external environment, including its customers, competitors, industry structure, competitive forces, etc. Information about these issues is the key target of Competitive Intelligence. The intelligence process enables turning information into intelligence by processing it via analysis, interpretation and synthesis, and utilizing it in future oriented decision making.
Linking Strategies
Link Intelligence identifies the links that are responsible for generating the most traffic for your competitors. With this information,
you can target the small percentage of sites that are responsible for
the bulk of their traffic in your link building efforts.
Search Term Intelligence
To compete for search engine traffic, it is valuable to know the search terms your competitors are targeting, how effective they are and what search terms they are paying for.
Search Engine Rankings
You need to know the percentage of data that comes from organic or paid traffic and which specific search engines are responsible for the traffic.
PPC Campaign Intelligence
Campaign Intelligence provides information on search terms that your competition may be bidding on as part of their search engine marketing efforts.
Targeted keywords
Build a profitable list of keywords using your competitors’ keywords and by accessing a massive database of related and similar terms and phrases.
Daily Updates
Enjoy the benefits of getting real-time and accurate data for you to stay one step ahead of the competition.